“One of the things about [Tag Heuer] that made people very loyal to it in the 1970s was its technological innovation, especially in the field of mechanical movements,” Babin tells the magazine. “But then in the ’80s and ’90s, the company was innovative in design and communication, and technical innovation was put in parentheses. You can’t do everything, right? So beginning in 2000, I wanted to invest heavily in R&D for technology.”
The initiative has paid off in both the mens watches and womens watches segments for Tag Heuer.
The dividends of that investment in watch technology have been most visible recently with Tag Heuer’s blockbuster releases–first, the Calibre 360, and now the Carrera Mikrograph, the first-ever mechanical chronograph to record and display elapsed time to 1/100th of a second with a central sweeping hand. Tag Heuer watches’ Mikrograph also has a transparent back that lets you see the movement, beating at an impressive 360,000 beats per hour, at work.
Now in his second decade as CEO of Tag Heuer watches, Babin and his team are developing brand extensions that include men’s eyewear and mobile phones.
At eWatches.com we carry an extensive range of Tag Heuer watches at competitive prices.
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